OK, so y'all know I'm a fan of Palm and the Pre... but props where due to the folks at RIM, makers of the Blackberry. Why? Because, even after a big pre-launch build-up, the Pre is still just a fringe player in mobile phones while the Blackberry is making significant strides into the consumer market.
There's no mistaking that Apple's iPhone is still a highly coveted device, but the hordes of Crackberry fans have given their device of choice remarkable staying power. And, if the new ad campaign from RIM succeeds, maybe just maybe consumers may actually think the firm's devices are cool.
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