Given the hype leading up to the iPad announcement, one would've expected magical bluebirds to descend to earth, singing songs of techno-joy, saving publishers from certain doom, and more. President Obama's speech was indeed moving... But how much "movement" has followed it?
The fact is, not much has happened for us regular folk since these two momentous occasions. Sigh. And so it is with marketing and politics. There is frequently a yawning gap between the crescendo of attention that is an initial announcement and the eventual delivery on commitments, in the form of product launch or program implementation.
This gap must be minded! It's the job of PR pros, pundits, and fans to keep the flame of excitement alive while the wheels of production or legislation turn. If all goes well, the launch moment is a reprise crest of exuberance. Too often, though, what is announced with a scream arrives with a whimper.
Time will tell how successful Mr. Jobs or the President are at following through on their commitments. In this case, the product launch - despite comparisons to a certain religious icon - is the easier to deliver, though personally I hope both succeed. I'd love to read news of good government action on a shiny new iPad.
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