26 January 2011

The Fun Theory: Customer Experience Driving Behavior Change

Admittedly, I'm a little late on this one... But, I just came across The Fun Theory website.  The premise of it?  Make something fun and people will change behaviors.  So simple, yet how many of us have actually tried this approach with our businesses?  Make sure to watch the video of stairs versus an escalator for an example of how the theory turns into effective practice.

The site wasn't created out of purely altruistic reasons.  As it states, this is "An initiative of Volkswagen."  Even in this regard, though, kudos to the firm.  The branding on The Fun Theory site isn't heavy-handed, and clicking through the link to "See how Volkswagen use the fun theory" leads to a page highlighting ways the firm has applied the combination of fun and innovation to the challenge of being more environmentally responsible.

Volkswagen's claim that "every environmentally friendly innovation we create is built on that simple insight" may be a bit of stretch, but I'm willing to give the good folks at VW a bit of creative license.  It's delightful to see an approach that isn't derived from "do this or we're all gonna die" doomsday prognostications.

No comments:

Post a Comment