Big Food, Big Insurance, and Big Opportunity?

Thanks to a friend for bringing up the NY Times article on Big Food vs. Big Insurance. It's an interesting article and raises some intriguing points. As I read it, all I kept thinking was, "What's the opportunity for the food businesses?" This is an early signal of potentially BIG changes... in consumer preferences, in retail distribution solutions, in brand positioning, and so forth. Got thoughts? Talk about them with others, share them here, but keep the thinking going. There are bound to be insights that will lead to opportunity!