Showing posts with label social networks. Show all posts
Showing posts with label social networks. Show all posts

11 February 2010

Facebook, Friends, and Staying Connected

Facebook recently implemented some changes, many of which seem cosmetic, a few of which change the utility of the service. Personally, I like the new drop-down message inbox peek, but dislike losing the ability to hop directly from one application to another.

Now, when I want to hop from a mad game of Scrabble to check on my mafia, I am forced to re-route through my FB home page... hmm... Why would the Facebook masters implement this solution? Perhaps to pad the number of clicks or homepage visits in their metrics? Seems like a detour to me, and adds to the hassle and time commitment the service requires.

And, make no mistake, folks are starting to change their view on Facebook, even as the service itself evolves. What was once an intimate, insiders-only service is now mainstream and muddled. Are all 284 of my "friends" really that well-connected? No.

I used to appreciate the small-group feel of Facebook. And, as my network has expanded, I've been happy to reconnect with folks from my past, but in the process this online community more nearly represents my offline social connections, with levels of importance, connection, and sharing varying widely. I've got friends - online and offline - with whom I rarely interact. There are others who are on the "pretty frequently" cycle. And then there are the select few, with whom connecting is a daily or even hourly activity.

Guess what? This tight-knit group, the ones with whom I'm so connected... They are the same group that was first over the wall with me on Facebook years ago, the same early Twitter adopters whom I follow & follow me, the same folks on speed dial for my phone. Turns out, good friends are good friends, regardless of the tools used to maintain the relationship.

As for Facebook? Well, I'll keep using it, for now, but I can foresee the moment when I just decide it's not necessary to keep up with good friends. At which point, it'll be come a less frequent, less relevant part of my online day. Facebook could become Plaxo-esque, a repository of contact info and occasional interaction. For some, it's already lost relevance. How about for you?