Back in August, I mentioned the rumor of a new Apple tablet. The rumor keeps gaining steam, to the point that it's a pretty sure bet the product will be in-market in 2010. The latest plot twist? A subtle and likely profound change in Apple's App Store policy to enable free iPhone apps to sell added content from within the app.
Until now, apps were either free or paid. The new policy allows, say, a publisher to provide a free version of its content, with integrated options to access premium, pay-to-access content or utility. This model has performed well online for a variety of services... LinkedIn comes to mind as a good example.
The idea of in-app commerce for the iPhone, though, was until now only kosher to the Apple powers on high if the app charged up-front. Under the new rules, though, content providers can give away the app and sell stuff later from within it. This free-now-pay-later model could, and will, be applied by newspapers looking for new revenue streams. It might also be an avenue for monetization and consumption of other content, too.
One new idea? How about a digital video service? Blog commentary, reviews, entertainment news & gossip, short clips, and even some short or older feature length films could be available free, with click thru to rental or purchase of recent releases or premium content. The same could be done for music.
To add some spice to the ideation, what about using crowd-sourcing and user feedback to determine prices in an open commodity exchange valuing the particular content? This idea could provide impetus to try stuff early, when cheap. Heck, the best of the bunch might even enjoy rapid word of mouth awareness builds as folks clue in friends to great and still inexpensive films and tunes.
Which brings us to the subject of the Kindle. Anybody out there, even the most die-hard Kindlefreak, imagine that it can enable the kind of interactive experience a scaled up, iPhone-on-steroids Apple tablet could? Didn't think so. The two devices will remain distinct, in price and in functionality. Apple's new thing will probably out-do the Kindle at its own game - books, magazines, newspapers - but users will pay three times the price to get the experience. For folks who simply want to read, Kindles might be hunky-dory fine. But, for more fun, more sizzle, more pizzazz, Apple will likely entice a good number of potential Kindle customers to trade up.
Time will tell how this plays out. Microsoft is working on new tablet products, too. And, of course, the publishers of the world are all hoping someone creates a viable hardware foundation for consumption of their content... Preferably before the newspapers of the world are all bankrupt!
Showing posts with label music. Show all posts
Showing posts with label music. Show all posts
16 October 2009
09 August 2009
Lollapalooza Observations: the User Experience
First time Lollapallooza attendee, long-time music fan. Here are some random observations on the experience:
- Somewhat surprisingly, the corporate sponsorships display a relatively light touch. I mean, yes, there is prominent signage on the stages, but I've not been confronted by action teams sampling things around every corner. It appears a comfortable balance has been struck. I can recall a number of sponsors off the top of my head: Budweiser, Sony PlayStation, Citi, and vitaminwater. Am I persuaded to use any of them more? No. But I recall them.
- The one sample I did receive was for a peach-flavored iced tea beverage... Do I recall it's name? No. Did I like it? No. It was way, way too sweet. Think sugar cubes infused with a slight peachy tea flavor and somehow liquified. Blech!
- The Bud sponsorship does limit beer options, and I drink beer. Normally, I won't touch an Anheuser-Busch product. C'mon, folks, I live in Millerwaukee! In any case, I did try the lime-flavored Bud Light, and guess what... It tastes like bubbly lime-ade. No bad Bud waterbeer concerns there. Will I buy the stuff regularly? No, but I'd be willing to recommend it to others. Mission partially accomplished, sponsor wonks.
- The music at the show has been stand-up, take-notice good. I've seen a number of strong acts, and Perry Farrell positively delighted me with a groovy move-your-body-to-this-beat set on a small stage in the heated heart of yesterday afternoon. Nobody has held up to the standard set by Lykke Li, though. Wow. A 23-year-old Swedish dynamo with a tight backing band, she lit up the crowd just as the setting Chicago sun lit her show in a golden glow. Get her music. You'll want to dance. You'll want more of it. And you'll want to see her live. Not content to sing, little Miss Li gyrated across the stage to percuss on drum and cymbal, crafted the best use of kazoo in a pop song this decade, and cajoled the crowd. It worked. Well.
- The food has been good. It is reasonably priced. It is yummy. I will eat more of it.
- Ah, and before I forget, if you hate the smell of freshly smoked marijuana, don't go to Lollapalooza. You can't get away from it, whether at the shows or taking a break in the shade of a tree. It's like the fragrance of choice for the event is hemp incense. Not the worst thing, but if mom's still doing your laundry you'll have some explaining to do.
I'm off now. Day three of the 'palooza beckons... Rock on, friends, rock on.
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